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Six Flags Magic Mountain To Start Selling Beer

By on 12/29/2010

A rumor has just surfaced that Six Flags Magic Mountain is making preparations to start selling beer in the park. Selling beer is not new to Six Flags. In fact, Magic Mountain and Six Flags Over Georgia are the only two Six Flags parks that don’t currently sell beer on-premises. All of the other parks already sell beer, usually with certain restrictions. Beer is typically only served after noon, it must be consumed in a designated area at the establishment from which it was bought, and they stop selling it two hours before the park closes. Anyone caught drinking beer outside of a designated area will be escorted from the park. It is unknown if these same restrictions will apply to Magic Mountain, but it would be safe to assume so. Also, even though most of their liquor licenses allow Six Flags to sell alcohol other than beer, such as wine, they usually limit their sales to beer. However, they have been known to serve different types of alcohol at private parties hosted within their parks.

Selling beer in its parks has not been without controversy for Six Flags. They fought a 15-month battle back in 2008 with a group of opponents in Texas. After the final hold-out failed to show up for a public hearing, the state finally granted Six Flags a liquor license. They started selling beer in its Texas parks within a week of obtaining the license in March 2009.

Is selling beer in Magic Mountain a good idea? It’s hard to say. Why would you allow it in some parks and not others? It reminds me of the decades old question as to why pumping your own gas in Oregon and New Jersey is still illegal, but legal in the other 48 states. It should be the same across the board. Therefore, there must be a good reason why they don’t sell it in this particular park. Considering that Six Flags Discovery Kingdom in the Bay Area already sells beer, I’m guessing that it’s not a California thing. My suspicion is that it has to do with Magic Mountain’s past reputation of being an unruly park. From what I have read and heard, there used to be some rough crowds that hung out in the park and adding beer to the mix was probably not a good idea. Six Flags has made a large investment over time in purging the park of troublemakers and making it more family friendly. With its past problems behind it, perhaps now is the time to introduce beer to the park. Of course, I’m not sure how that fits in with their desire to be more family friendly. I’m sensing some seriously mixed signals with this potential move.

Although just a rumor at this time, I’m hearing that several of the eateries in the park have already started to install gated areas next to them in which the beer would have to be consumed. This, combined with the fact that most of their other parks already serve beer, tends to add a fair amount of credibility to the rumor. I’m hoping to make it over to the park in the next couple of days to see if I can’t get some more information, such as the type of beer to be sold and when it will start. I’ll be sure to let you know what I find out.

What are your thoughts? Is selling alcohol in theme parks a good idea? Drop me a comment and let me know.

6 Comments

  1. Zac

    08/10/2011 at 11:40 am

    I work in food service at magic mountain and so I learned all about the alcohol limits and rules. The only place beer is served in the park is the mooseburger lodge. It must be consumed in the mooseburger and I believe there is only a limit of two per person. I dont think its a bad decision. No where on the map does it say “buy beer here” guest have to ask employees where to find it. And you have to remember that all the things the park did in 2011 cost them a lot of money, anything that could help them get more money is good for them. I think buy offering new food options they can gain money, not only is beer knew, but grilled bananas (which are delicious), and jbs bbq. I dont think it will hurt their reputation as becoming a more family firendly park.

  2. Carly

    08/17/2011 at 5:15 pm

    Hi, is the beer limit two per person all day total or two beer per person at a time? We have a birthday party and one or two won’t go on all the rides and wants a beer while we go off on rides! 2 beers all day will not suffice for them!

  3. mike

    01/01/2013 at 7:35 pm

    If they want my business, they’ll have to start being ‘friendly’ to the adults and start selling beer. I made the decision to take the family to Six Flags in 2009 and by 1:00 pm was stressed and ready for a little relaxer. No beer, anywhere. Went to customer service and asked why not. An older gentlemen looked me in the eye and said “we’re a damily place”. Huh??!! Okay, in my family, the adults drink and the kids play. Anything other than that would be unfriendly for the family. I won’t be back till u can slam a Budweiser!

    • Kurt

      01/01/2013 at 8:01 pm

      This post was written over a year ago. You’ll be happy to learn that Six Flags Magic Mountain does indeed sell beer now and has for quite some time. You will find it being served in both Mooseburger Lodge and Food Etc. Enjoy!

  4. Michael

    07/29/2013 at 12:02 pm

    Do they sell IPAs?
    If not, what do they sell?

    • The Coaster Guy

      07/29/2013 at 12:13 pm

      Bottled beer. Domestic is Bud, Bud Light, and Shock Top. Imports are Beck’s Dark, Stella Artois, and Corona. No prices on the menu so I don’t know how much they are.

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