NCL Free At Sea

Jelly Belly Takes Over The Mporium Store

By on 03/15/2014

As I was looking over the new 2014 Six Flags Magic Mountain park map the other day, I couldn’t help but notice that the Mporium retail store, which sold just about anything you could think of related to M&Ms, was gone. It was being replaced by a Jelly Belly jelly bean store. I found this very interesting because M&Ms are from Mars, Inc., which is the official chocolate candy of Six Flags, and Jelly Belly is not a Mars brand. In fact, some of the rides are even sponsored by various chocolate candy bars from Mars, such as Twix and 3 Musketeers, and Fright Fest will once again be sponsored this year by another Mars brand, Snickers.

I contacted the park to get more information and was informed that Jelly Belly was a brand new corporate partner for all of Six Flags, so expect to start seeing more of them at your local Six Flags park. I personally love Jelly Belly jelly beans and I’m looking forward to see what they carry in the new store. Here is what the former Mporium store looked like:


This is what the new Jelly Belly store is looking like so far:


The park said that the new store should be open for business on March 22, just in time for the start of the 2014 season.

The Jelly Belly world headquarters is located in Fairfield, CA, not very far from Six Flags Discovery Kingdom. If you like Jelly Belly, and you find yourself visiting Discovery Kingdom, do yourself a favor and pay them a visit. You’ll be glad you did. Not only do they have one of the most amazing gift shops, but they also give tours of the manufacturing facility. My family stopped by one day and had a blast!


  1. Francisco O.

    03/16/2014 at 8:47 am

    I know that this is off topic, but that huge Six Flags California sign located near the Wendy’s just outside the park, is their really a gift shop located their like the sign says, and also I was watching a show on MTV called Rob Dyrdeks Fantasy Factory, and some of the cast was at SFMM, and rode Suoerman multiple times, then later in the episode Rob Dyrdek jumped a car 90ft backwards in the SFMM parking lot.

    • The Coaster Guy

      03/16/2014 at 3:10 pm

      It used to be a gift shop and information center, but it’s no longer used. As for Rob’s record breaking jump, I commented on it on my Facebook page. If you look there, you’ll find a link to it on YouTube.

  2. Andrew the Epic

    03/17/2014 at 6:21 pm

    I’ve been on that tour. So much fun!

  3. Eric

    03/17/2014 at 8:21 pm

    The gift shop at the Jelly Belly factory up in Fairfield sells something called “Belly Flops,” which are misformed Jelly Belly jelly beans that would normally be rejected by quality control. I wonder if this store will sell them?

    • Casey

      03/28/2014 at 7:07 pm

      I love those! They sell them at the 99 Cent store!

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