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Goliath Slayed By Gore Magala

By on 04/15/2015

A few weeks ago, something changed on the Goliath roller coaster at Six Flags Magic Mountain. However, unless you actually went on the ride, or were at least in close proximity to the entrance, you might not have even noticed. It was taken over by the Gore Magala!

If you’re like me, the first question that popped into your head was “The what??” The Six Flags Corporate Alliance team strikes deals with advertisers all the time, which is why you always see ads around the park for everything from baby wipes to ketchup. You’ll even see coaster trains with full advertising wraps on them, such as they did with AT&T on Revolution or Got2B hair gel on Viper. This most recent advertising deal uses Goliath to promote a video game called Monster Hunter Ultimate 4, and they went a bit further with it than they normally do.

If you’re just walking down the midway in front of Goliath, you might not even notice the tiny advertising sign promoting the game:

SFMM_gore_01

If you get a bit closer to the entrance, it’s more difficult to miss the giant Gore Magala monster statue off to the side. It may look vicious, but the geese certainly weren’t intimidated by it:

SFMM_gore_02

Walking through the queue is where you start to see more than the typical advertising banners. The first thing you see is some sort of supply hut, presumably something from the game:

SFMM_gore_03

After that you start to see large signs talking about the game and the lite threat monsters you will encounter:

SFMM_gore_04

And then the medium threat monsters:

SFMM_gore_05

And of course the severe threat monsters:

SFMM_gore_06

Next was what appeared to be a campsite, also presumably from the game:

SFMM_gore_07

There were even more banners explaining additional details about the game:

SFMM_gore_08

Near the end of the queue was where you received your final warning about the Gore Magala, which I’m guessing is the most feared and/or sought after monster in the game:

SFMM_gore_10

These poor people obviously did not heed the warning and were attacked:

SFMM_gore_11

A little bit of interactivity for you while you wait in line:

SFMM_gore_09

One of Goliath’s two trains was wrapped to look like the Gore Magala:

SFMM_gore_12

The entire train was wrapped, all the way to the back:

SFMM_gore_13

Beyond the wrap, there were ads placed on the back of every seat, forcing the riders to look at them. That’s what you call having a very captive audience:

SFMM_gore_16

Not sure what the good luck sign was for, now that you’re already inside the beast:

SFMM_gore_14

Another big sign to stare at while waiting in the station or getting off the coaster:

SFMM_gore_15

If this game looks interesting to you and you’d like to try it, you can go to the Cyber Café in the front of the park and play it for free. They have a kiosk setup with the game playing.

I typically don’t like to promote their advertising campaigns like this, but this one was just so much bigger than they would normally do, I thought you might find it interesting. What do you think?

As of this writing, Goliath has been down for about a week or so with a broken lift hill chain. It won’t be back in operation for at least another few weeks. Considering that a lot of money was likely paid for this level of advertising, and nobody is seeing it with the ride being closed, I suspect that the campaign will probably be extended by however long Goliath ends up being closed.

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22 Comments

  1. Edgar

    04/15/2015 at 10:36 pm

    Wasn’t Golaith’s chain broken or did they fix it already?

    • The Coaster Guy

      04/16/2015 at 5:17 am

      Sounds like you didn’t actually read the post.

    • Kenzie

      11/11/2015 at 6:37 pm

      Yes

  2. michaelochs

    04/15/2015 at 11:14 pm

    Honestly I don’t see why they do this, advertising in the park with signs and all fine, but the actual rides is annoying, the train and setup looked cool, but it’s still distracting. I prefer rides with just regular themeing, but this different i guess.

  3. JJJJ

    04/16/2015 at 12:00 pm

    Much better than other forms of ads as it fits the theme. The worst are the TVs blaring ads that you cant ignore

  4. Casey

    04/16/2015 at 11:55 pm

    Honestly, I really do love what they did. It fits so well with the already existing jungle theme of Goliath that the queue scenes blend in seamlessly.I wouldn’t mind if they just kept the scenes throughout the queue, or even the dragon outside of the entrance. The only thing is, I wish that Six Flags would use THIS kind of advertising more often, instead of the tacky train wraps and what not. I mean if they had done this to Viper with a different game, people probably would’ve wanted to check it out too. Just my opinion :D.

  5. RollerCoasterLover

    04/17/2015 at 6:10 pm

    Kinda off topic but TC’s track is 99.9999999% complete. Just today california coaster kings posted an update showing that everything is complete except for like three feet of track right before the zero-G. But, the rest of the zero_g, both double ups, and the entire green side is complete. Just like three feet of track n the blue side. Here’s the link: http://www.californiacoasterkings.com/twisted-colossus-update-april-17th-2015/

  6. Jamie

    04/22/2015 at 4:50 pm

    Any idea when its going to reopen?

    • The Coaster Guy

      04/22/2015 at 6:09 pm

      The unofficial word I’ve heard from the park is that we’re still at least a couple of weeks out.

  7. Tibi

    04/24/2015 at 3:01 pm

    My band is going to Magic Mountain on May 2, do you believe it will be open by then?

    • The Coaster Guy

      04/24/2015 at 5:11 pm

      I have no idea.

      • Mario

        07/06/2015 at 4:14 am

        Is there still no reopen date for Goliath? The ride is already closed for a long time… :-/

        • The Coaster Guy

          07/06/2015 at 5:20 am

          Nope, no reopen date yet. The last I heard, it’ll likely be Aug or Sep.

          • Mario

            07/06/2015 at 6:29 am

            omg! so late… that’s bad. 🙁 I’ll visit the park next week and hoped that I can ride it. but thanks for the info.

          • Kenzie

            07/18/2015 at 10:11 am

            Um that’s what I heard but idk

  8. Kami

    05/12/2015 at 1:16 pm

    Trying to decide if i should change my vacation, we are suppose to go from the 22nd-25th but with no Goliath i am tempted to wait until the week of the 4th of July. Any new word on when it will reopen?

  9. Tron

    06/23/2015 at 8:57 pm

    Goliath is still closed. Ive been going all season and stills no sign of it being open anytime soon….

  10. Pingback: Six Flags Magic Mountain Trip Report For 26 Jun 2015

  11. Eric

    07/09/2015 at 3:01 pm

    I was really looking forward to riding this attraction this summer but on six flags website it shows that the Goliath ride is still closed. I hope I can be on this ride at least once this summer. Its a shame that its been down for longer than 1 month with no signs of re-opening.

  12. Javier

    07/13/2015 at 9:47 am

    AS OF 2 WEEKS AGO GOLIATH IS STILL CLOSED. I ASKED AN EMPLOYEE AT THE PARK AND THEY SAID IT WAS “TOP SECRET” AND THEY COULDN’T DISCLOSE ANY INFORMATION.

    • The Coaster Guy

      07/14/2015 at 6:21 pm

      It’s not top secret. They just don’t divulge that kind of information to the general public.

  13. Kenzie

    07/18/2015 at 11:08 pm

    Guys they fixed the lift chain Goliath is open now it opened back up today excited!!

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