Six Flags Entertainment Corp. today announced a partnership with Roadrunner Records which will provide Six Flags with access to music from various artists in the Roadrunner catalog. The highlight of today’s announcement is that the Australian rock band Airbourne, which is under the Roadrunner Records label, will record an original song to be used for the Full Throttle roller coaster currently under construction at Six Flags Magic Mountain.
Airbourne has an upcoming album called Black Dog Barking that is due to be released on May 21st. The first single from that album is called “Live it Up.” After being released for radio play in late spring, there will be a special Full Throttle edition of the song that will be debuted with the opening of the Full Throttle roller coaster. The song will also be featured throughout the newly themed five-acre section of the park where the new coaster is being built.
I can’t tell from the press release if the Airbourne song will actually be on-ride audio, played during the ride through speakers on the train, or if it will simply be played in and around the coaster’s station. Both the press release and the statement on Roadrunner’s web site say that the song “will be released for the opening of Full Throttle,” so it’s hard to tell. Six Flags Magic Mountain has not had good luck with on-ride audio in the past due to the rough ride of a coaster combined with the sensitive audio equipment. The sound system on the wooden coaster Apocalypse was very short lived and eventually completely removed. The audio system on X2 still exists, but it’s operational status is very intermittent.
In addition to the Airbourne song, music from other Roadrunner Records artists will also be featured in the newly themed section of the park. Six Flags will further support the launch nationally in all of their theme parks, online, and also through social media channels, live events, and press outreach. Six Flags and Roadrunner will also be working together on programming to be featured on Six Flags digital networks, which will include Roadrunner videos being played through the queue line television monitors.
I was not aware of Airbourne, or even Roadrunner Records, prior to today’s announcement. However, after listening to some of Airbourne’s existing music through iTunes, they remind me a lot of the heavy metal rock bands that I grew up with in the 1970′s and 80′s. According to their web site, they are “high-energy, whiplash-inducing, workingman’s rock ‘n’ roll.” Six Flags says that “guests will experience high-energy action through fast-paced imagery, sound and lights” in the new section of the park, so it sounds like it may be a good match.
It doesn’t sound like this new theme will be completely family-friendly, with loud rock music and pulsating lights throughout, but it may actually blend in well with Six Flags Magic Mountain’s younger thrill-seeking demographic. However, I’m not ready to judge it yet. Until we actually get to see the finished product, I’m going to keep my hopes and my excitement levels very high. I am very much looking forward to this roller coaster.
EDIT (8 MAR 2013) – I have confirmed with Six Flags Magic Mountain that the Full Throttle roller coaster trains will not feature on-board audio. All music will be confined to the newly themed area and the ride’s queue line.